WELCOME: Thomas Wahl, CEO, Dansk Markedsføring

MODERATOR: Natasha Friis Saxberg, Head of Technology, Maersk Growth

Natasha will guides us through the day, and draw on her own experiences from creating growth within corporate venture.

KEYNOTE: Sean Ellis, CEO, GrowthHackers

Unlock the full potential of your company: How to use growth hacking as a way of business transformation.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

KEYNOTE: Samuel West, Museum Curator, Museum of Failure

Learning from digital innovation failure: Lessons from the Museum of Failure

Samuel West will take us through how we can learn innovation from failure & mistakes!

Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation.

The idea for the museum was born out of frustration. ‘I was so tired of reading and hearing the same boring success stories, they are all alike’ says the museum’s curator, Samuel West. ‘It is in the failures we find the interesting stories that we can learn from.’ Innovation and progress require an acceptance of failure. The museum aims to stimulate discussion about failure and inspire us to have the courage to take meaningful risks.

The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.

CHOOSE BETWEEN TRACKS: 

Track1: Ulla Sommerfelt, CEO at EGGS Design, Business Angel, TEDx talker: Seven secrets to an innovation culture.

To innovate you need a culture that is adaptable and geared for change. Ulla shares her secrets to an innovation culture, a culture that has been designed intentionally for change and innovation.

Track2: Jonathan Løw, Head of Marketing, JumpStory: Make your words matter – the future of AI in digital communication

Jonathan Løw is a serial entrepreneur and founder of a number of startups within digital communication and design. He is currently the co-founder and Head of Marketing at JumpStory – a startup using AI to empower companies to tell better stories online.

According to Jonathan Løw the digital world has been obsessed with dashboards and data for far too long. Instead, we should become obsessed with something far more human: How to improve human interaction and understanding online through the power of words and language.

In this thought provoking key-note Jonathan Løw argues that as long as the ‘digital world’ keeps talking about AI as some sort of artificial consciousness, we will keep missing the point. Instead, we should make AI competent and focus on, what really connects us and can make the world better:

Our language and our ability to create understanding, alliances and partnerships through words that matter.

You will get to know more about the technologies that JumpStory and Jonathan Løw specializes in: Natural Language Processes, Machine Learning and Deep Learning, but always with an emphasis on how these technologies can actually and in real life enable marketing and digital people tell better stories online.

JumpStory is a Danish based startup with offices in Aarhus and Aalborg. The founding team has +10 years of experience with entrepreneurship, public relations, digital marketing and AI. JumpStory is a born-global startup with top advisors from the leading AI-power-centers in the world.

The company’s vision is to turn the tech-world’s obsession with dashboards and data into a more human obsession: An obsession with improving human interaction and understanding through the power of an old art: storytelling.

Jonathan Løw has, apart from his experience within entrepreneurship, previously worked as investor and business advisor at Accelerace and Head of Online Marketing at Indeks Retail.

Track3: Peter van Sabben, CEO, Growth Tribe: Power Session – Building products isn’t enough. Marketing channels are saturated.

Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.

A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.

Peter van Sabben  is a Technical Marketing & Branding specialist. With more than 10 years of experience in the field and after having worked in major tech hubs across Europe, he came back to Amsterdam in 2014. One year later, in 2015, he co-founded Europe’s first Growth Hacking Academy, the Growth Tribe Academy. On the side, Peter is an advisor to Amsterdam’s driving force in the Tech industry, StartupAmsterdam, whose mission it is to accelerate and promote the best of Amsterdam’s startup ecosystem.

CHOOSE BETWEEN TRACKS:

TRACK 4: Sebastian Franck & Lars Harder, Executive Director, Strategy & Innovation, Magnetix: Sprinterens vej til innovation

Innovation er på alles læber – men kun 1 ud af 16 oplever at de rent faktisk lykkes. En ny metode prioriterer hastighed og kundeindsigt og har hjulpet allergigiganten ALK frem til en ny forretningsmodel på rekordtid. Hør hvordan ALK har sprintet sig frem til et helt nyt, digitalt funderet forretningsområde. 

TRACK 5: Mads Toft, Andreas B. Iversen, and Lars Bjørn Falkenberg (Charlie Tango): Building strong brand and market positions in the digital age. 

Charlie Tango talks about experiences and methods to build strong digital brands at a time when technology can create differentiation. The presentation will be inspired by brand management, design thinking, lean start-up, agile and market communication, finally the connection between these schools and domains in practice.

Speakers: 
Mads Toft, Managing Director, Brand, Charlie Tango
Andreas B. Iversen, Managing Director, Digital Business & User Experience (DBUX), Charlie Tango
Lars Bjørn Falkenberg, CEO, Charlie Tango.

TRACK 6: Thomas Grane, CIO of Matas, Colin Shearer, CBDO, Agillic: Matas: The AI-powered customer journey. 

Artificial Intelligence is changing the marketing landscape fast. Join this session and learn how to use AI to gain a competitive advantage by injecting machine intelligence into every customer interaction.

AI is the key to creating relevance and boosting the ROI of your marketing activities. In this double act, Colin Shearer and Thomas Grane will talk about how AI is changing and enhancing the marketers’ role, and how to embrace and benefit from this transformation and the new potential it brings. Your will hear how Matas is deploying AI-driven customer journeys that enable personalisation at scale, present their customers with relevant communication, and generate high ROI. 

CHOOSE BETWEEN TRACKS:

TRACK 7: Klaus Silberbauer, Creative Director, THINK: The Future is Vocal – De stemmestyrede assistenter myldrer frem. 

Men hvad bliver konsekvenserne af stemmestyrede interfaces, og hvad skal vi som forretninger tænke over frem mod en fremtid domineret af de store platformes assistenter?

Speaker: Klaus Silberbauer, Creative Director, THINK

TRACK 8: Jonas Sylvest, CBDO & Partner, Hjaltelin Stahl: LOYALTY 2.0: A NEW PERSPECTIVE: The 80/20 pareto rule is a myth. So why are we still building loyalty clubs like ever before?

Jonas Sylvest, CBDO & Partner for Denmark’s most renowned cross media agency explains why it’s high time to reimagine loyalty and how to win the hearts and wallets of new customers.

8 years ago, Byron Sharp published his now-famous book How Brands Grow and killed the myth that 20% of your clients account for 80% of your sales. Yet, lots of companies still invest in sophisticated martech platforms and insist on building traditional loyalty clubs. Is it merely because old habits die hard? Because your existing clients are easier to reach than fickle millennials? Or is something else at stake?

In this presentation we offer a new perspective on loyalty and discuss how you can use existing customer relationships to build new ones. We also discuss the best way to balance mass marketing activities and 1:1 communication in an area of tension between branding and tactics.

Speaker: Jonas Sylvest, CBDO & Partner, Hjaltelin Stahl

TRACK 9: Evan Blair, Co-founder & CCO, ZeroFOX: Social Media Security: Protecting Your Investment in the Growing Digital Landscape.

We are living in the age of the customer- where brand reputation and digital trust are paramount to success. The modern business environment has seen a shift in how business value is won and lost and social media has become a key corporate technology platform. This increasing reliance on social media for customer service, sales, marketing, HR operations, executive engagement and more has unwittingly introduced significant risk. Risk of cyber attacks, scams, customer fraud, leaked data, hacked accounts and fraudulent profiles, which can all deadlock growth efforts and even disrupt business operations.

In this session, we will focus on how to identify where your business is exposed, how to prioritize the risks with the business impact and give you methods that your organization can utilize to protect your Digital Strategy and overall growth.

Evan Blair, co-founder of ZeroFOX the leader in Social Media Security, will share how the digital landscape and the risks associated have expanded exponentially over the past five years and provide valuable insight to business leaders on how to mitigate their impact on growth.

Evan currently runs the Worldwide Channel Sales organization, having previously held the role of COO and been at the helm of the Global Marketing team. Evan spends his time with customers, industry analysts and partners solving the security challenges and risks that social media presents to the modern business. He is responsible for driving the ZeroFOX corporate vision through execution-focused initiatives, has spoken at industry conferences from Las Vegas to NYC including RSA Conference, McAfee FOCUS, SINET and has been featured by the New York Times, The Atlantic, Forbes and other major publications.

Evan leverages a diverse background in economics and security to shape value based programs and empower the CISO within the organization. Prior to founding ZeroFOX, Evan was a member of the Accuvant Leadership Team and has held both financial and business development leadership roles within the security industry. He studied at Cambridge University and holds a BA in Economics from Wake Forest University.

Evan speaks for Infomedia.  

CHOOSE BETWEEN TRACKS: 

Track10: Jannik Lawaetz, CEO & Founder, LuggageHero: The Airbnb service for your luggage

LuggageHero is a concept about to revolutionize how travelers can store their luggage using the platform of sharing economy. The Danish start-up is so far in three major cities in three countries. In just two years this concept has stored more than 100,000 pieces of luggage in local shops, cafes and restaurants in London, New York and Copenhagen. LuggageHero is emanating from the ecosystem around Airbnb. Hear about the launch, the go-to-market strategy and plans for the future.

Track11: Execute Smart: Rickard Lawson, Country Manager, Strossle Norge: What marketers need to understand about Blockchain.

Rickard Lawson will learn marketers how they can execute smarter with the right strategy and using blockchains.
Having worked the “Internet industry” since the previous millennium, Rickard Lawson has a broad background in all things digital and media. In this talk he will combine his two favourite subjects; Blockchain and Strategy, and look at how the the latest developments of Web 3.0 impacts marketing.

Track12: Deliver Growth: Bo Hougaard Kramer, Head of Digital Experience, Danfoss. Digital Do’s and dont’s

Danfoss Digital Experience: Easy to do business with: Hear how Danfoss is delivering growth by becoming easy to do digital business with.

Bo will during his presentation share practical do’s and don’ts on how the large scale implementations in Danfoss is handled.

Bo Hougaard Kramer is the Head of Digital Experience at Danfoss and leading the digital experience program across the Danfoss group. Bo speaks on behalf of: SAP.

KEYNOTE: Astrid Simonsen Joos, CEO, Signify

The sun is our biggest competitor: How to digitalize a 127 year old company

Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister.  With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.

KEYNOTE: Mads Nipper, CEO, Grundfoss

Get the CEO perspective from Mads Nipper on how one of the biggest Danish companies has transformed itself.

Grundfos has gone through an impressive digital transformation in recent years where purpose & digital transformation have gone hand in hand. Get an unique insight from the CEO on how this transformation has evolved. Grundfos is truly a case on how to Think Big – Execute Smart & Deliver Growth

Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister.  With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.

KEYNOTE: Sam Connif Allende, Serial Social Entrepreneur, and Co-founder, former CEO of Livity

Be More Pirate: A metaphor for motivating teams and individuals to realise their power to create change.

It presents a clear framework, based on the true but untold strategies and success of Golden Age Pirates. A talk about: how to create, manage and survive change in any sized organisation.

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.

Sam has received numerous accolades for his work including EY’s Social Entrepreneur of the Year, and Global CSR Leader at the Global CSR Awards. Sam’s popular keynote topics include:

CLOSING REMARKS:
Natasha Friis Saxberg & Thomas Wahl

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