November 27, 2019
DIGITAL COPENHAGEN presents:
Tomorrow’s Marketing Playbook
Digital Copenhagen 2019 is your portal to understanding customers and emerging technologies in the digital era with more than 25 industry leading speakers and a +600 networking experience. At this year’s conference you’ll get insights and inspiration to foster the products, brands and talents of the future.
MEANING
Become a meaningful and purpose-driven brand
INNOVATION
Out-innovate your competitors
GROWTH
Drive growth to next level
Now is the time to join the dots between technology and human creativity to steer the evolution of digital life – and to finally articulate tomorrow’s marketing playbook by exploiting: Meaning – Innovation – Growth
If you are a business leader, a marketing professional in any industry or simply a curious and aware individual, attending this conference will challenge and inspire you to take stock and rethink your marketing strategies (perhaps even your humanity) in the post-human world.
#digitalCPH19
ARE YOU READY?
Day(s)
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Hour(s)
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WHY ATTEND
TOMORROW’S MARKETING PLAYBOOK:
- Become a meaningful and purpose-driven brand that creates emotional customer-brand relationships through relevant and personal content and campaigns.
- Out-innovate your competitors – not just uncovering unmet customer needs to find profitable white spaces but also using technology to enter new markets or go to market in new ways.
- Drive growth and the next wave of technology through human augmentation. The future of work reflects shifting paradigms in the working world spurred by technology and changing demographics.
- Before leaving the event, you’ll receive a handout of Digital Copenhagen’s “Tomorrow’s Marketing Playbook”. The playbook contains speaker reviews and testimonials, enabling you to fuel your growth engine and starting your growth transformation journey.
THE SPEAKERS
Corporate Vice President, Commercial Innovation
Novo Nordisk A/S
Head of Digital
CMO
Ecosia
UX Designer
Adapt
CEO
Adapt
Futurist & Founding Partner
CEO, Futurist, Humanist, Author of ‘Technology vs. Humanity’
Synthesia
Corporate Vice President, Commercial Innovation
Novo Nordisk A/S
Head of Digital
CMO
Ecosia
UX Designer
Adapt
CEO
Adapt
Futurist & Founding Partner
Comedian, Writer & Tech Influencer
CEO, Futurist, Humanist, Author of ‘Technology vs. Humanity’
CEO & Co-founder
Synthesia
THE AGENDA
08.30-09.00
Registration & coffee
09.00-09.05
WELCOME: Thomas Wahl, CEO, Dansk Markedsføring
09.05-09.15
MODERATOR: Liselotte Lyngsø, Futurist & Founding Partner, Future Navigator
09.15-10.00
KEYNOTE: Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency
Over the past two decades, Gerd Leonhard has risen to one of the top 10 futurist keynote speakers worldwide. With over 2,000 engagements in 60+ countries since 2004, and a combined audience of over 2.5 million people, Gerd has been listed by Wired magazine as one of the Top 100 Most-Influential People in Europe, and as ‘one of the leading media futurists in the World’ by The Wall Street Journal.
Gerd focuses on the future of humanity and technology, digital ethics, artificial intelligence, future-leadership and foresights. His keynotes, are renowned for their hard-hitting and provocative style – inspiring, humorous, motivational, and always personal. Using cutting-edge creative motion design, Gerd’s performances have become a unique immersive experience on the big screen, reinventing the visual side of the conference industry.
A true thought leader in the futurist space, Gerd is above all a dedicated humanist who believes that all technological progress should further collective human flourishing. His credo is simple: People, Planet, Purpose and Prosperity.
10.00-10.30
KEYNOTE: Alistair Croll, Best-selling author, Harvard lecturer, and entrepreneur: ”Just Evil Enough: Traditional marketing is doomed”
Alistair improves the go-to-market strategies of early-stage companies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.
As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Scaletechconf, and Bitnorth.
Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into nine languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.
10.30-11.00
NETWORKING BREAK WITH BRELLA
11.05-11.35
CHOOSE BETWEEN TRACKS:
Track 1: Exciting speeches will be announced.
MEANING
Track 2: Anders Dyhr Toft, Corporate Vice President, Commercial Innovation, Novo Nordisk A/S: “Identifying & meeting patient needs with innovative digital health solutions”
INNOVATION
Track 3: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods amba: How tech can take place as a future driver for growth in Arla both in mindset and execution.
GROWTH
11.40-12.10
CHOOSE BETWEEN TRACKS:
TRACK 6: Universal Design – Why Accessibility Matters To Your Business. Kresten Wiingaard, CEO, Adapt & Christoffer Vinther-Høj, UX Designer, Adapt.
TRACK7: Agillic
TRACK 5: THINK
12.15-13.00
LUNCH
13.05-13.35
CHOOSE BETWEEN TRACKS:
TRACK 7: Charlie Tango
TRACK 8: Hjaltelin Stahl
TRACK 9: Isobar
13.40-14.10
CHOOSE BETWEEN TRACKS:
TRACK 10: Hannah Wickes, CMO, Ecosia: “Why the Climate Crisis should be changing the way you do marketing“
MEANING
Hannah Wickes is the Chief Marketing Officer of Ecosia, the search engine that plants trees. With 8+ million users globally the Berlin based startup has managed to plant more than 60 million trees around the globe. Prior to joining the Ecosia team, Hannah worked as Head of UK and Ireland for the hotel startup, trivago. In a past life she worked as a journalist and radio producer for the Australian Broadcasting Corporation and its youth radio station, triple j.
TRACK 11: Victor Riparbelli Rasmussen, CEO, Co-founder
Synthesia: “Synthetic Media and The Democratisation of Creativity:
INNOVATION
And how Synthesia’s David Beckham campaign reached 500 million Youtube plays in 30 days” .
Victor Riparbelli co-founded Synthesia two years ago and today developing AI-driven synthesis technology to empower content creators. The company made its first big splash in 2018 when it used its technology to make a BBC news anchor appear to be speaking Spanish, Mandarin and Hindi. More recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham’s facial features so that nine malaria survivors were able to speak through him — in nine different languages.Victor Riparbelli believes that within three years we will see a significant improvement in how we can create digital humans.
The U.K.-based startup has now raised $3.1 million, with the financing led by LDV Capital, early investor Mark Cuban and new investors MMC Ventures, Seedcamp, Martin Varsavsky’s VAS Ventures, TransferWise co-founder Taavet Hinrikus, Tiny VC and advertising executive Nigel Morris.
The CEO of a UK startup pioneering deepfake technology thinks we’re just three years away from having computer-generated versions of actors that are so good, they’re indistinguishable from real humans.
Track 12: Exciting speeches will be announced.
GROWTH
14.15-14.45
SHORT BREAK
14.45-15.15
KEYNOTE: TBA
15.15-16.00
KEYNOTE: James Veitch, Comedian, Writer & Tech Influencer
Responsible for the fastest ever TED Talk to reach over ten million views in the history of TED, UK comedian, musician and writer James Veitch has become renowned for his unashamedly nerdy and hilarious digital content.
A former Apple Store Genius, Veitch’s comedy is high-tech: picking apart, parodying (and pranking) the fast-advancing and perplexing technology we live with. His live shows have explored technology, retro-gaming, and finding love through troubleshooting theory. He had sold-out runs at the Edinburgh Fringe in 2014, 2015 and at Soho Theatre in 2016 with his first three shows, Dot Con, Game Face and Genius Bar and has written and performed two viral hit seasons of his show Scamalot with Mashable. He’s performed across the UK, the U.S. and Scandinavia and his best selling book, Dot Con, based upon the show, was published in 2015.
He is currently at work on more geeky comedy about life, love and enabling bluetooth.
16.00-16.10
CLOSING REMARKS, Liselotte Lyngsø, Futurist & Founding Partner, Future Navigator
16.10-17.00
NETWORK BAR
Join this years conference and get insights and inspiration to better understand customers, needs and behavior.
Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
Experience more than 25 industry leading speakers and be a part of a +600 networking experience.
FLASH SALE
SOLD OUT!!!
DKK 1.995,- ex. tax
Members + non-members
Save DKK 2.500,-
From May 10th – June 1st.
LAZY BIRD
DKK. 2.995,- ex. tax.
MEMBERS
DKK 3.995,- Non members
From October 1th. – November 4th.
NORMAL PRICE
DKK 3.495,- ex.tax.
MEMBERS
DKK 4.495,- Non members
From November 5th. – November 27th.
*HEY!!! COMPANY OFFER – SAVE 25 %
Bring your entire marketing department to Digital Copenhagen and make sure everybody is on board for your digital transformation journey. SAVE 25 % on your ticket price when buying a minimun of 5 tickets (registration at once).
Registration:
Please send an email to: [email protected] with the following informations:
First- and last name, company name, emails and mobile numbers of each participant.
Knowledge Partners
Organizers
Contact
If you have any questions about Digital Copenhagen 2019 please feel free to contact Head of Conferences, Danish Marketing Association, Christian Grønning:
Email: [email protected]
or cell: (+45) 5120 3411
The conference will be held at:
Tivoli Congress Center:
Arni Magnussons Gade 2,
1577 København V.