WELCOME: Thomas Wahl, CEO, Dansk Markedsføring

WELCOME: Liselotte Lyngsø, Futurist, Founding Partner: Future Navigator

Liselotte Lyngsø is Founding Partner in Future Navigator. She is likely to be one of the most inspiring and enthusiastic persons you will ever meet. Her ability to create powerful images and inspire people to align towards shared goals is mind-blowing. She will spin your head around and show you possibilities, that you never even dreamed of. Yet she will never leave you in the unknown – if you are honest about building a better tomorrow. Her big passion in life is to train people to visualize the future.

For more than 18 years, Liselotte has travelled the world as a keynote speaker and moderator. Liselotte is a valued consultant for several global organizations and companies. She is has recently been appointed to the Lifeboat Foundation – Safeguarding Humanity as a futurist advisor. Also, she is in the prestigious group of international thought leaders who will select the topics and inform the production of the NMC Technology Outlook and she ia a Board Member of Specialisterne – enabling a million jobs to people with autism.

She is often used as an expert by the media and is the author of numerous articles and books.

KEYNOTE: Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency: “Technology & Humanity – The Future (and what it means for marketing)”

Over the past two decades, Gerd Leonhard has risen to one of the top 10 futurist keynote speakers worldwide. With over 2,000 engagements in 60+ countries since 2004, and a combined audience of over 2.5 million people, Gerd has been listed by Wired magazine as one of the Top 100 Most-Influential People in Europe, and as ‘one of the leading media futurists in the World’ by The Wall Street Journal.

Gerd focuses on the future of humanity and technology, digital ethics, artificial intelligence, future-leadership and foresights. His keynotes, are renowned for their hard-hitting and provocative style – inspiring, humorous, motivational, and always personal. Using cutting-edge creative motion design, Gerd’s performances have become a unique immersive experience on the big screen, reinventing the visual side of the conference industry.

A true thought leader in the futurist space, Gerd is above all a dedicated humanist who believes that all technological progress should further collective human flourishing. His credo is simple: People, Planet, Purpose and Prosperity.

KEYNOTE: Alistair Croll, Best-selling author, Harvard lecturer, and entrepreneur: ”Just Evil Enough: Traditional marketing is doomed”

Alistair improves the go-to-market strategies of early-stage companies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.

As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Scaletechconf, and Bitnorth.

Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into nine languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.

Track 1: Joe Wade, Founder, Executive Creative Director, Don’t Panic London: “Getting “purpose” right – why brands must stop pretending to care!”

MEANING

Joe Wade is a BAFTA winning filmmaker, TV writer and the co-founder of creative agency Don’t Panic. In 2012 he co-created the BBC 3 TV show The Revolution Will Be Televised, which won the BAFTA for Best Comedy in May 2013.

As co-founder of Don’t Panic, Joe has led the company on a journey that saw it transition from creating the famous flyer packs to being a leading creative agency, best known for making viral content and has recently been honoured as one of The Drum’s top agencies of 2016. Beginning in 2011 with Can I Be Your Friend for the English National Opera, which sold out the first ever digital opera and won the Lovie Award for Best Viral.

Since then, Joe has implemented his formula in a string of award-winning viral smashes including Most Shocking Second a Day for Save The Children. The film went on to be the most successful cause related video of its time, winning a Gold Lion at Cannes. Others include Everything’s Not Awesome for Greenpeace winning two Lions, Can You Make it To The End? for NAS winning at the Lovies and Concrete Jungle for Sumatran Orangutan Society winning Best Fundraising Campaign Award.

Track 2: Anders Dyhr Toft, Corporate Vice President, Commercial Innovation, Novo Nordisk A/S: “Identifying & meeting patient needs with innovative digital health solutions”

INNOVATION

Anders har speciale inden for farmaceutisk industri og digital sundhed, med en særlig skarphed på kommerciel og digital innovation, kvalitet og sikkerhed. Anders har opnået sin erfaring gennem sit mange års Executive Team-medlemskab og i tæt samarbejde med Marketing, Salg og Market Access.

Track 3: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods amba: “How tech can take place as a future driver for growth in Arla both in mindset and execution.”

GROWTH

Kåre has been the main player in the facilitation of the digital transformation at both Dansk Supermarked and Arla. Kåre push day by day Arla to think 100 % digital and in new business models.

TRACK 4: Kresten Wiingaard, CEO, Adapt & Christoffer Vinther-Høj, UX Strategist, Adapt: “Universal Design – Why Accessibility Matters To Your Business.”

MEANING

The focus on accessibility in digital products has grown significantly in recent years. It has become a major focus area across industries – and for a reason. This unexploited area is not only good for your business; it can dramatically improve the lives of others.

Accessibility has been misperceived to solely concern people with disabilities and elders. While accessibility does include these individuals, it goes way beyond merely them – it includes the entire target group of your business and that’s a fact.

In this talk, we’re going to present you to meaningful designs, the huge area of potential business development and lastly the steps to get started in your organization.

Do you want your digital solutions to be accessible to your target audience at all times? Then you need to start prioritizing web accessibility. If you, as a decision-maker, want to maximize your target reach, you’ll need an accessibility strategy or you’ll see the market share end up at your competitors’ desk.

Track 5: Dorte Karlsson, Head of Data and Insights, Egmont Publishing: “A good welcome is the beginning of a beautiful friendship”

INNOVATION

In all stories, the opening has to hook you, or you will never stick around for a happy ending. The same goes with a customer relationship: Already at the beginning of the customer lifecycle, you have to think about retention. That’s why the ability to create and execute data-driven and personalised flows throughout the customer life cycle is crucial to Egmont Publishing. Join Dorte Karlsson as she shares insights from Egmont’s playbook spanning NPS, the building of emotional bonds as well as churn reduction of 22%.

Track 6: Klaus Silberbauer, Creative Director, THINK & Lucille Fonnesbech, Chief, Digitalization & IT, Djøf: “State of a Union – Learn how Djøf redefined its digital member experience.”

GROWTH

Exit omni-channel: enter the ecosystem.

That is one of the outcomes of the extensive digital transformation, which Djøf, one of Denmark’s largest trade unions, is currently undergoing, aiming at creating a digital ecosystem that counters churn and raises awareness of the union’s offerings.

It means that Djøf now opens up a range of its value-adding services to non-members. The strategy is a crucial part of the union’s ecosystem, in which all touchpoints are interwoven in a way that surpasses traditional omni-channel thinking.
Through co-creation and a meticulous design process, Djøf and THINK involved users through every stage of the transformation.

Join us for a session of show and tell where Lucille Fonnesbech, Chief Digitalization & IT, Djøf, and Klaus Silberbauer, Creative Director and founding partner at THINK, will demonstrate the stages and outcomes of the digital transformation.

TRACK 7: Jonas Sylvest, Chief Business Development Officer & Adam Kerj, Chief Cretive Officer: Hjaltelin Stahl & Accenture Interactive: “The holy trinity of future marketing innovation: Creativity, Tech and Humanity. Case: Memory Lane”

MEANING

Innovation: Is tech controlling creativity? Join us on a 30-minute fast-track from digital sameness to creative brand experiences. Jonas and Adam will team up on stage to deliver their view on how to succeed in an ever-changing landscape, where the combination of tech and humanity enables unique and creative brand experiences that not only meet emerging consumer expectations but also innovate the way brands communicate in the future.

We found that 96% of Danish CMOs believe that focusing on the customer journey across channels and media is the key to success . The CMO’s organizational role has become a hybrid of balancing tech and emotional creativity. Because in order to engage and move people, we need tech as the primary enabler of creativity. You will get in-depth insights from Memory Lane, the multiple award-winning case about a truly unique brand experience and transformative storytelling via conversational AI.

TRACK 8: Bjarke Sejersen, Head of Digital, Satair & Jimmi Eriksen,Executive Director, Isobar: “Digital transformation & ecosystem for the future”

INNOVATION

How can we drive digital transformation in a BTB world where time is money and where all the systems in the ecosystem are legacy? Experience how one of the world’s leading aircraft parts distributors, Satair, looked beyond the complex aviation industry and started to gear up their business for the future.

TRACK 9: Mads Toft, Christian Staalby, Uffe Henriksen, Charlie Tango: “Reducing friction – a perspective on how to bridge the gap between what brands promise and what customers experience.”

GROWTH

Customer expectations have reached unprecedented heights across all industries – the relevance, speed, consistency, and reliability of the experience you provide your customers, have never been more important to differentiate from the competition as well as to create advocacy and loyalty.

But creating coherent omnichannel experiences – from the first marketing ad on Facebook, through onboarding new customers, until the last invoice is sent – takes a company-wide effort spanning organizational disciplines and technology paradigms.

Charlie Tango will share insights, experiences and give perspectives on how to bridge the gap, no matter where your organization is on its omnichannel maturity journey.

Speakers: Mads Toft Managing Director, Marketing & Creative Services & Christian Staalby, Managing Director, Customer Communication Management & Uffe Henriksen, Managing Director, Digital Business & User Experience, Charlie Tango

TRACK 10: Hannah Wickes, CMO, Ecosia: “Why the Climate Crisis should be changing the way you do marketing“

MEANING

Hannah Wickes is the Chief Marketing Officer of Ecosia, the search engine that plants trees. With 8+ million users globally the Berlin based startup has managed to plant more than 60 million trees around the globe. Prior to joining the Ecosia team, Hannah worked as Head of UK and Ireland for the hotel startup, trivago. In a past life she worked as a journalist and radio producer for the Australian Broadcasting Corporation and its youth radio station, triple j. 

TRACK 11: Martin Jonassen, Chief Data Officer, Podimo: “An ear for innovation: Building a podcast business model with data insight”.

INNOVATION

Podimo launched in September 2019 as a subscription service for high-quality podcast content. The international roll-out strategy is ambitious, and the business backbone is data analysis. The goal: Create a destination that can compete in the attention economy and generate income for podcasters at the same time.

Martin Jonassen is Chief Data Officer He is responsible for translating data insight into business strategic initiatives. Martin has helped create a data-driven subscription service once before as he was a founding employee at the digital and audio book subscription service Mofibo, which was acquired by Storytel. He has strong insight on how to use customer insights to drive engagement, conversions, and loyalty.

Track 12: Ken Villum Klausen, Founder & CEO, Lunar: ”How to change banking: Growth in a market under pressure”

GROWTH

Ken Villum Klausen is founder and CEO of Nordic challenger bank Lunar. Established in Aarhus in 2015, Lunar is on a mission to change banking and is currently building a Nordic bank from scratch after obtaining a banking license in August 2019.

Today Lunar is a banking app allowing users to have full control of their personal finances, savings, card, travel card, insurance via Tryg and loans with Basisbank as partner. Lunar has more than 100,000 users in the Nordics, offices in Aarhus, Copenhagen, Stockholm and Oslo and +100 employees.

In 2020 Lunar will go live with its own bank and release the vision of building a financial super app bundling all transaction-based services essential for their users.

KEYNOTE: Jakob Stigler, Co-Founder, Mano & Dan Southern, Strategy Director, Contagious: “Create a Brand Defining Moment: How to break the barriers between creative ambition and reality”

In new groundbreaking research Mano and Contagious have found that in the upcoming two years, 98% of Industry Leaders consider creativity critical in driving growth. Yet 60% of them feel unable to successfully bringing those creative ideas to market.

The Orchestration Agency (Mano) and Creative Intelligence Agency (Contagious) share the stage to uncover the true barriers that both brands and agencies need to break to escape pitfalls and fully deliver on their creative opportunities.

Learn how the shift in focus – from insight-based to barrier-based activation planning – is the keystone to achieve impactful digital activation and deliver success with your creative ambition. Discover how an orchestrated approach will support the creation of your Brand Defining Moment.

KEYNOTE: James Veitch: ”nothing else”

Responsible for the fastest ever TED Talk to reach over ten million views in the history of TED, UK comedian, musician and writer James Veitch has become renowned for his unashamedly nerdy and hilarious digital content.

A former Apple Store Genius, Veitch’s comedy is high-tech: picking apart, parodying (and pranking) the fast-advancing and perplexing technology we live with. His live shows have explored technology, retro-gaming, and finding love through troubleshooting theory. He had sold-out runs at the Edinburgh Fringe in 2014, 2015 and at Soho Theatre in 2016 with his first three shows, Dot Con, Game Face and Genius Bar and has written and performed two viral hit seasons of his show Scamalot with Mashable. He’s performed across the UK, the U.S. and Scandinavia and his best selling book, Dot Con, based upon the show, was published in 2015.

He is currently at work on more geeky comedy about life, love and enabling bluetooth.

Brella networking and drinks