Natasha Friis Saxberg is Head of Technology at Maersk Growth.

Natasha will guides us through the day, and draw on her own experiences from creating growth within corporate venture.

Sean Ellis will learn us to: Unlock the full potential of your company: How to use growth hacking as a way of business transformation.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

Samual West will take us through how we can learn innovation from failure & mistakes!

Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation.

The idea for the museum was born out of frustration. ‘I was so tired of reading and hearing the same boring success stories, they are all alike’ says the museum’s curator, Samuel West. ‘It is in the failures we find the interesting stories that we can learn from.’ Innovation and progress require an acceptance of failure. The museum aims to stimulate discussion about failure and inspire us to have the courage to take meaningful risks.

The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.

Urska Srsen is the CCO of Bellabeat – a tech driven wellness company for women dedicated to change and industry.

The Bellabeat team is behind the Leaf health tracking jewelry for women ­ one of the best mobile products of 2015 according to Digital Trends and Spring, the first smart water bottle powered by AI. Urska is the detail­o bsessed execution force behind Bellabeat’s brand and products which have been recognized as some of the most innovative products launched within the digital health market.

In 2016 Urska was chosen by Forbes as ambassador of the Technology field for their first European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.

Bellabeat was part of the Winter14 batch at Y Combinator where it completed the program top of its class. Previously it has raised funding from investors such as SV Angel, Justin Kan, Michael Seibel, Paul Bucheit and Yi Pin Ng and has offices in San Francisco (USA), Shenzhen (China) and Zagreb (Croatia).

JumpStory – The future of AI in digital communication and marketing

Jonathan Løw is a serial entrepreneur and founder of a number of startups within digital communication and design. He is currently the co-founder and Head of Marketing at JumpStory – a startup using AI to empower companies to tell better stories online.

According to Jonathan Løw the digital world has been obsessed with dashboards and data for far too long. Instead, we should become obsessed with something far more human: How to improve human interaction and understanding online through the power of words and language.

In this thought provoking key-note Jonathan Løw argues that as long as the ‘digital world’ keeps talking about AI as some sort of artificial consciousness, we will keep missing the point. Instead, we should make AI competent and focus on, what really connects us and can make the world better:

Our language and our ability to create understanding, alliances and partnerships through words that matter.

You will get to know more about the technologies that JumpStory and Jonathan Løw specializes in: Natural Language Processes, Machine Learning and Deep Learning, but always with an emphasis on how these technologies can actually and in real life enable marketing and digital people tell better stories online.

JumpStory is a Danish based startup with offices in Aarhus and Aalborg. The founding team has +10 years of experience with entrepreneurship, public relations, digital marketing and AI. JumpStory is a born-global startup with top advisors from the leading AI-power-centers in the world.

The company’s vision is to turn the tech-world’s obsession with dashboards and data into a more human obsession: An obsession with improving human interaction and understanding through the power of an old art: storytelling.

Jonathan Løw has, apart from his experience within entrepreneurship, previously worked as investor and business advisor at Accelerace and Head of Online Marketing at Indeks Retail.

Partner case to be announced…

Partner case to be announced…

Partner case to be announced…

Partner case to be announced…

Partner case to be announced…

Partner case to be announced…

Partner case to be announced…

Pretty soon…

Håkan Tiller will learn marketers how they can execute smarter with the right strategy and using blockchains.

Having worked the “Internet industry” since the previous millennium, Håkon Tillier has a broad background in all things digital and media. In this talk he will combine his two favourite subjects; Blockchain and Strategy, and look at how the the latest developments of Web 3.0 impacts marketing.

David gives a power session in how to hack your growth.

Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.

A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.

Learn how Astrid and Signify has: Thought Bigger / Executed Smarter / Delivered Growth.

Astrid Simonsen Joos is the CEO of Signify. Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister.  With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.

Get the CEO perspective from Mads Nipper on how one of the biggest Danish companies has transformed itself.

Grundfos has gone through an impressive digital transformation in recent years where purpose & digital transformation have gone hand in hand. Get an unique insight from the CEO on how this transformation has evolved. Grundfos is truly a case on how to Think Big – Execute Smart & Deliver Growth

Sam Allende wraps up Digital Copenhagen 18 with an inspiring keynote on how to Be More Pirate: A metaphor for motivating teams and individuals to realise their power to create change.

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.

From rogues to role models: Be More Pirate reveals the radical strategies of Golden Age pirates, and updates them into clear solutions for making your mark on the 21st Century.

Be More Pirate draws parallels between the strategy and innovation of legends like Henry Morgan with modern day rebels, like Elon Musk, Malala and Blockchain, and reveals how to apply their tactics to life and work today.

Voted Financial Times Book of the Month & Shortlist’s Read of the Week.

Its time to Be More Pirate.