DIGITAL COPENHAGEN  

NOVEMBER 20th

Tivoli Hotel & Congress Center, Copenhagen

THINK BIG / EXECUTE SMART / DELIVER GROWTH
#digital CPH18

 

Digital Copenhagen 2018 is your portal to understanding customers and merging technologies in the digital era. Digital Copenhagen provides the strategy tools, concepts and perspectives that allows you to transform digital disruption into opportunities. Experience more than 20 industry leading speakers and be a part of a +500 networking experience. By attending the conference you’ll be inspired to Think BigExecute SmartDeliver Growth.

ARE YOU READY?

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WHY ATTEND

BE INSPIRED BY THE BEST:

  • Digital Copenhagen is your portal to understanding customers and emerging technologies in the digital era.
  • Digital Copenhagen provides the strategy tools, concepts and perspectives that allows you to transform digital disruption to opportunities.
  • At this years conference you’ll get insights and inspiration to better understand customers, needs and behaviour. Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation. Experience more than 25 industry leading speakers and be a part of a +600 networking experience. 

THE SPEAKERS

 

Ulla Sommerfelt
Ulla Sommerfelt

CEO

EGGS Desing, Business Angel, TEDx talker

Jannik Lawaetz
Jannik Lawaetz

CEO & Founder

LuggageHero

Jonas Sylvest
Jonas Sylvest

CBDO & Partner

Hjaltelin Stahl

Evan Blair
Evan Blair

Co-Founder, Global VP

ZeroFOX

Colin Shearer
Colin Shearer

CBDO

Agillic

Bo Hougaard Kramer
Bo Hougaard Kramer

Head of Digital Experience Sales and Marketing Program

Danfoss A/S

Klaus Silberbauer
Klaus Silberbauer

Creative Director

THINK

Samuel West
Samuel West

Innovation Researcher and museum Curator

Museum of Failure

Sam Connif Allende
Sam Connif Allende

Award winning serial social entrepreneur
Co-founder and former CEO, Livity

Mads Nipper
Mads Nipper

CEO
Grundfos

Astrid Simonsen Joos
Astrid Simonsen Joos

CEO
Signify

Peter van Sabben
Peter van Sabben
Growth Tribe

CEO

Growth Tribe

 

Natasha Friis Saxberg
Natasha Friis Saxberg

Head of Technology
Maersk Growth

 

Sean Ellis
Sean Ellis

Sean Ellis, Founder and CEO

GrowthHacker

Urska Srsen
Urska Srsen

Co-Founder, CCO, UX Director
BELLABEAT

Joanthan Løw, Head of Marketing – JumpStory
Joanthan Løw, Head of Marketing – JumpStory

Head of Marketing
JumpStory

Håkon Tiller, Chief Expansion Officer, Strossl
Håkon Tiller, Chief Expansion Officer, Strossl

Chief Expansion Officer
Strossl

THE AGENDA

08.30-09.00

Registration & coffee

09.00-09.05

 

WELCOME: Thomas Wahl, CEO, Dansk Markedsføring

 

09.05-09.15

 

MODERATOR: Natasha Friis Saxberg, Head of Technology, Maersk Growth

Natasha will guides us through the day, and draw on her own experiences from creating growth within corporate venture.

09.15-10.00

 

KEYNOTE: Sean Ellis, CEO, GrowthHackers

Unlock the full potential of your company: How to use growth hacking as a way of business transformation.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

10.00-10.30

 

KEYNOTE: Samuel West, Museum Curator, Museum of Failure

Learning from digital innovation failure: Lessons from the Museum of Failure

Samuel West will take us through how we can learn innovation from failure & mistakes!

Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation.

The idea for the museum was born out of frustration. ‘I was so tired of reading and hearing the same boring success stories, they are all alike’ says the museum’s curator, Samuel West. ‘It is in the failures we find the interesting stories that we can learn from.’ Innovation and progress require an acceptance of failure. The museum aims to stimulate discussion about failure and inspire us to have the courage to take meaningful risks.

The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.

10.30-10.50

NETWORKING BREAK: COFFEE & POP UP

10.50-11.35

CHOOSE BETWEEN TRACKS: 

Track1: Ulla Sommerfelt, CEO at EGGS Design, Business Angel, TEDx talker: Seven secrets to an innovation culture.

 

To innovate you need a culture that is adaptable and geared for change. Ulla shares her secrets to an innovation culture, a culture that has been designed intentionally for change and innovation.

Track2: Jonathan Løw, Head of Marketing, JumpStory: Make your words matter – the future of AI in digital communication

 

Jonathan Løw is a serial entrepreneur and founder of a number of startups within digital communication and design. He is currently the co-founder and Head of Marketing at JumpStory – a startup using AI to empower companies to tell better stories online.

According to Jonathan Løw the digital world has been obsessed with dashboards and data for far too long. Instead, we should become obsessed with something far more human: How to improve human interaction and understanding online through the power of words and language.

In this thought provoking key-note Jonathan Løw argues that as long as the ‘digital world’ keeps talking about AI as some sort of artificial consciousness, we will keep missing the point. Instead, we should make AI competent and focus on, what really connects us and can make the world better:

Our language and our ability to create understanding, alliances and partnerships through words that matter.

You will get to know more about the technologies that JumpStory and Jonathan Løw specializes in: Natural Language Processes, Machine Learning and Deep Learning, but always with an emphasis on how these technologies can actually and in real life enable marketing and digital people tell better stories online.

JumpStory is a Danish based startup with offices in Aarhus and Aalborg. The founding team has +10 years of experience with entrepreneurship, public relations, digital marketing and AI. JumpStory is a born-global startup with top advisors from the leading AI-power-centers in the world.

The company’s vision is to turn the tech-world’s obsession with dashboards and data into a more human obsession: An obsession with improving human interaction and understanding through the power of an old art: storytelling.

Jonathan Løw has, apart from his experience within entrepreneurship, previously worked as investor and business advisor at Accelerace and Head of Online Marketing at Indeks Retail.

Track3: Peter van Sabben, CEO, Growth Tribe: Power Session – Building products isn’t enough. Marketing channels are saturated.

 

Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing! Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.

A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.

Peter van Sabben  is a Technical Marketing & Branding specialist. With more than 10 years of experience in the field and after having worked in major tech hubs across Europe, he came back to Amsterdam in 2014. One year later, in 2015, he co-founded Europe’s first Growth Hacking Academy, the Growth Tribe Academy. On the side, Peter is an advisor to Amsterdam’s driving force in the Tech industry, StartupAmsterdam, whose mission it is to accelerate and promote the best of Amsterdam’s startup ecosystem.

 

11.35-11.45

SHORT BREAK & COFFEE

11.45-12.15

CHOOSE BETWEEN TRACKS:

TRACK 4: Sebastian Franck & Lars Harder, Executive Director, Strategy & Innovation, Magnetix: Sprinterens vej til innovation

 

Innovation er på alles læber – men kun 1 ud af 16 oplever at de rent faktisk lykkes. En ny metode prioriterer hastighed og kundeindsigt og har hjulpet allergigiganten ALK frem til en ny forretningsmodel på rekordtid. Hør hvordan ALK har sprintet sig frem til et helt nyt, digitalt funderet forretningsområde. 

TRACK 5: 
CHARLIE TANGO 

Case to be announced.

TRACK 6: Thomas Grane, CIO of Matas, Colin Shearer, CBDO, Agillic: Matas: The AI-powered customer journey

 

 

12.15-13.00

LUNCH

13.00-13.30

CHOOSE BETWEEN TRACKS:

TRACK 7: Klaus Silberbauer, Creative Director, THINK: The Future is Vocal

 

But what consequences will voice interfaces have for businesses and users?

We’ve waited an eternity, but now it seems that Voice is here to stay. Alexa, Google Assistant, Siri:
– Why are three of the Big Four pushing Voice Assistants onto the market?
– How might voice change the game for marketers, brands, designers and consumers?
– And what should we be doing now to prepare for the Voice revolution?

Speaker: Klaus Silberbauer, Creative Director, THINK

 

TRACK 8: Jonas Sylvest, CBDO & Partner, Hjaltelin Stahl: LOYALTY 2.0: A NEW PERSPECTIVE: The 80/20 pareto rule is a myth. So why are we still building loyalty clubs like ever before?

 

 

Jonas Sylvest, CBDO & Partner for Denmark’s most renowned cross media agency explains why it’s high time to reimagine loyalty and how to win the hearts and wallets of new customers.

8 years ago, Byron Sharp published his now-famous book How Brands Grow and killed the myth that 20% of your clients account for 80% of your sales. Yet, lots of companies still invest in sophisticated martech platforms and insist on building traditional loyalty clubs. Is it merely because old habits die hard? Because your existing clients are easier to reach than fickle millennials? Or is something else at stake?

In this presentation we offer a new perspective on loyalty and discuss how you can use existing customer relationships to build new ones. We also discuss the best way to balance mass marketing activities and 1:1 communication in an area of tension between branding and tactics.

 

Speaker: Jonas Sylvest, CBDO & Partner, Hjaltelin Stahl

TRACK 9: Evan Blair, Co-founder & CCO, ZeroFOX: Social Media Security: Protecting Your Investment in the Growing Digital Landscape.

 

 

We are living in the age of the customer- where brand reputation and digital trust are paramount to success. The modern business environment has seen a shift in how business value is won and lost and social media has become a key corporate technology platform. This increasing reliance on social media for customer service, sales, marketing, HR operations, executive engagement and more has unwittingly introduced significant risk. Risk of cyber attacks, scams, customer fraud, leaked data, hacked accounts and fraudulent profiles, which can all deadlock growth efforts and even disrupt business operations.

In this session, we will focus on how to identify where your business is exposed, how to prioritize the risks with the business impact and give you methods that your organization can utilize to protect your Digital Strategy and overall growth.

Evan Blair, co-founder of ZeroFOX the leader in Social Media Security, will share how the digital landscape and the risks associated have expanded exponentially over the past five years and provide valuable insight to business leaders on how to mitigate their impact on growth.

Evan currently runs the Worldwide Channel Sales organization, having previously held the role of COO and been at the helm of the Global Marketing team. Evan spends his time with customers, industry analysts and partners solving the security challenges and risks that social media presents to the modern business. He is responsible for driving the ZeroFOX corporate vision through execution-focused initiatives, has spoken at industry conferences from Las Vegas to NYC including RSA Conference, McAfee FOCUS, SINET and has been featured by the New York Times, The Atlantic, Forbes and other major publications.

Evan leverages a diverse background in economics and security to shape value based programs and empower the CISO within the organization. Prior to founding ZeroFOX, Evan was a member of the Accuvant Leadership Team and has held both financial and business development leadership roles within the security industry. He studied at Cambridge University and holds a BA in Economics from Wake Forest University.

Evan speaks for Infomedia.  

 

13-30-13.45

SHORT BREAK

13.45-14.15

CHOOSE BETWEEN TRACKS: 

Track10: Jannik Lawaetz, CEO & Founder, LuggageHero: The Airbnb service for your luggage

 

 

LuggageHero is a concept about to revolutionize how travelers can store their luggage using the platform of sharing economy. The Danish start-up is so far in three major cities in three countries. In just two years this concept has stored more than 100,000 pieces of luggage in local shops, cafes and restaurants in London, New York and Copenhagen. LuggageHero is emanating from the ecosystem around Airbnb. Hear about the launch, the go-to-market strategy and plans for the future.

 

Track11: Execute Smart: Rickard Lawson, Country Manager, Strossle NorgeWhat marketers need to understand about Blockchain.

 

 

Rickard Lawson will learn marketers how they can execute smarter with the right strategy and using blockchains.
Having worked the “Internet industry” since the previous millennium, Rickard Lawson has a broad background in all things digital and media. In this talk he will combine his two favourite subjects; Blockchain and Strategy, and look at how the the latest developments of Web 3.0 impacts marketing.

 

Track12: Deliver Growth: Bo Hougaard Kramer, Head of Digital Experience, Danfoss. Digital Do’s and dont’s

 

Danfoss Digital Experience: Easy to do business with: Hear how Danfoss is delivering growth by becoming easy to do digital business with.

Bo will during his presentation share practical do’s and don’ts on how the large scale implementations in Danfoss is handled.

Bo Hougaard Kramer is the Head of Digital Experience at Danfoss and leading the digital experience program across the Danfoss group. Bo speaks on behalf of: SAP.

14.15-14.30

SHORT BREAK

14.30-15.00

 

KEYNOTE: Astrid Simonsen Joos, CEO, Signify

The sun is our biggest competitor: How to digitalize a 127 year old company

 

Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister.  With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.

15.00-15.30

SHORT BREAK

15.30-16.00

 

KEYNOTE: Mads Nipper, CEO, Grundfoss

Get the CEO perspective from Mads Nipper on how one of the biggest Danish companies has transformed itself.

 

Grundfos has gone through an impressive digital transformation in recent years where purpose & digital transformation have gone hand in hand. Get an unique insight from the CEO on how this transformation has evolved. Grundfos is truly a case on how to Think Big – Execute Smart & Deliver Growth

Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister.  With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.

16.00-16.45

 

KEYNOTE: Sam Connif Allende, Serial Social Entrepreneur, and Co-founder, former CEO of Livity

Be More Pirate: A metaphor for motivating teams and individuals to realise their power to create change.

It presents a clear framework, based on the true but untold strategies and success of Golden Age Pirates. A talk about: how to create, manage and survive change in any sized organisation.

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.

Sam has received numerous accolades for his work including EY’s Social Entrepreneur of the Year, and Global CSR Leader at the Global CSR Awards. Sam’s popular keynote topics include:

16.45-16.55

 

CLOSING REMARKS:
Natasha Friis Saxberg & Thomas Wahl

16.55-18.30

 

NETWORK BAR:
Sponsored by Salesforce

Adapt

Abraham Consulting

Advance Aller Media A/S

Aller Media A/S

Apsis Danmark ApS

Arthur Hotels A/S

ATP

Atradius Credit Insurance N.V.

Barry Danmark ApS

BC Hospitality Group A/S

Berlingske Media A/S

Boehringer Ingelheim Danmark A/S

Brüel & Kjær Sound & Vibration Measurement A/S

By Lassen

CA Karrierepartner og A-kasse

CBC

Colgate- Palmolive

Colliers International Danmark A/S

Coloplast A/S

Coop.dk

Copenhagen Capacity

Croos-Border Communications A/S

Danfoss A/S

Danske Lotteri Spil A/S

Danes Worldwide

Danhostel A/S

Delfi Technologies A/S

Designit A/S

DGI

DJØF

DSV A/S

E.ON Danmark A/S

EDC-gruppen A/S

Egmont Publishing A/S

Erhvervsakademi Sjælland, afd. Slagelse

FK Distribution A/S

FlowStack

Fluid A/S

Folkekirkens Nøshjælp

Food Folk Danmark ApS

Gilbert Marketing & Research ApS

GN Hearing A/S

Gorm Agency A/S

Gyldendal A/S

Havas Danmark A/S

HBO Nordic Services Denmark ApS

Hevea By Hoffihearts ApS

HILMAR & HØGSBERG A/S

Holm Marcher & Co.

Humac

IBC International Business College

Immeo

Innovatiove Business Software

IREP ApS

Itelligence A/S

JELD-WEN

Jubii A/S

Jyske Finans A/S

Kammeradvokaten/Advokatfirmaet Poul Schmith

KEA Design

Klausen + Partners A/S

Konstellation & Republica A/S

Kopenhagen Fur

Krak Media Group

Ledernes KompetenceCenter A/S

LEDVANCE A/S

LEGO System A/S

Lolland-Falsters Folketidenede A/S

Løgismose Meyers A/S

Lån & Spar Bank A/S

M2FILM A/S

Marvelous

Mensch

Milestone Systems A/S

Newsec Advisory A/S

Nordjyske medier

Nordea Bank Danmark A/S

Nordea Ejendomme A/S

Nordea Finans Danmark A/S

NORDIC COMMS ApS

Nordic Enterteinment Group

Nordic Sugar A/S

Nordjyske Meider A/S

Novozymes A/S

Nørgård Mikkelsen Reklamebureau A/S

Ogilvy Danmark A/S

ONE Marketing A/S

Oticon A/S

Oticon Medical A/S

OTW A/S

PensionDanmark

Peytz & Co.

PostNord Danmark

Publicis Media Danmark A/S

Rentokil-Initial

Salling Group A/S

Sanofi A/S

Scan Global Logistics A/S

Siemens A/S

SILVAN A/S

SimCorp A/S

STEP A/S

Stofa Erhverv A/S

Syd Energi Service A/S

Sylvester Hvid & Co.

TCC

Teva Denmark A/S

The Competence Company

Toyota Danmark A/S

Tryg Forsikring A/S

TV2

Udenrigsministeriet, Public Diplomacy og Kommunikation

Valcon A/S

Valcon A/S

Viden om data

VisitDenmark

Visma Consulting A/S

We Are Designers

Wunderman A/S

ZOO

Join this years conference and get insights and inspiration to better understand customers, needs and behavior.
Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
Experience more than 25 industry leading speakers and be a part of a +600 networking experience.

EARLY BIRD

KR. 2.495,-
FOR MEDLEMMER

Kr. 3.495,- for øvrige

SIGN UP

Fra 1. juni til 3. september

LAZY BIRD

KR. 2.995,-
FOR MEDLEMMER

Kr. 3.995,- for øvrige

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Fra 4. september – 5. november

NORMAL

KR. 3.995,-
FOR MEDLEMMER

Kr. 4.995,- for øvrige

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Fra 6. november – 20. november

Knowledge Partners

Organizers

Contact

If you have any questions about Digital Copenhagen 2018 please feel free to contact CEO of Danish Marketing Association, Thomas Wahl:
Email: [email protected]
or cell: (+45) 2255 7244

You’ll find us at the Tivoli Congress Center:
Arni Magnussons Gade 2,
1577 København V

Tivoli Congress Center