November 27, 2019
DIGITAL COPENHAGEN presents:

Tomorrow’s Marketing Playbook

Digital Copenhagen 2019 is your portal to understanding customers and emerging technologies in the digital era with more than 25 industry leading speakers and a +600 networking experience. At this year’s conference you’ll get insights and inspiration to foster the products, brands and talents of the future.

MEANING

Become a meaningful and purpose-driven brand

INNOVATION

Out-innovate your competitors

GROWTH

Drive growth to next level 

Now is the time to join the dots between technology and human creativity to steer the evolution of digital life – and to finally articulate tomorrow’s marketing playbook by exploiting: MeaningInnovationGrowth 

If you are a business leader, a marketing professional in any industry or simply a curious and aware individual, attending this conference will challenge and inspire you to take stock and rethink your marketing strategies (perhaps even your humanity) in the post-human world.

#digitalCPH19 

ARE YOU READY?

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WHY ATTEND - Moderator Liselotte Lyngsø

TOMORROW’S MARKETING PLAYBOOK:

  • Become a meaningful and purpose-driven brand that creates emotional customer-brand relationships through relevant and personal content and campaigns.
  • Out-innovate your competitors – not just uncovering unmet customer needs to find profitable white spaces but also using technology to enter new markets or go to market in new ways.
  • Drive growth and the next wave of technology through human augmentation. The future of work reflects shifting paradigms in the working world spurred by technology and changing demographics.
  • Before leaving the event, you’ll receive a handout of Digital Copenhagen’s “Tomorrow’s Marketing Playbook”. The playbook contains speaker reviews and testimonials, enabling you to fuel your growth engine and starting your growth transformation journey.

THE SPEAKERS

 

Jakob Stigler
Jakob Stigler
Co-Founder
Mano
Dan Southern
Dan Southern
Strategy Director
Contagious
Joe Wade
Joe Wade
Founder & Executive Creative Director, Don’t Panic, London
Don’t Panic, London
Anders Dyhr Toft
Anders Dyhr Toft
Corporate Vice President, Commercial Innovation
Novo Nordisk A/S
Kåre Berenthz-Nicolaisen
Kåre Berenthz-Nicolaisen
Head of Digital
Arla Foods amba
Hannah Wickes
Hannah Wickes
CMO
Ecosia  
Christoffer Vinther-Høj
Christoffer Vinther-Høj

UX Designer
Adapt

Kresten Wiingaard
Kresten Wiingaard

CEO
Adapt

Liselotte Lyngsø
Liselotte Lyngsø

Futurist & Founding Partner


Future Navigator
James Veitch
James Veitch
Comedian, Writer & Tech Influencer
   
Gerd Leonhard
Gerd Leonhard

CEO, Futurist, Humanist, Author of ‘Technology vs. Humanity’

The Futures Agency

 

Victor Riparbelli Rasmussen
Victor Riparbelli Rasmussen
CEO & Co-founder
Synthesia
Alistair Croll
Alistair Croll
Best-selling author
Harvard lecturer, and entrepreneur  

THE AGENDA

08.30-09.00

Registration & coffee

09.00-09.05

 

WELCOME: Thomas Wahl, CEO, Dansk Markedsføring

 

09.05-09.15

 

WELCOME: Liselotte Lyngsø, Futurist, Founding Partner: Future Navigator

Liselotte Lyngsø is Founding Partner in Future Navigator. She is likely to be one of the most inspiring and enthusiastic persons you will ever meet. Her ability to create powerful images and inspire people to align towards shared goals is mind-blowing. She will spin your head around and show you possibilities, that you never even dreamed of. Yet she will never leave you in the unknown – if you are honest about building a better tomorrow. Her big passion in life is to train people to visualize the future.

For more than 18 years, Liselotte has travelled the world as a keynote speaker and moderator. Liselotte is a valued consultant for several global organizations and companies. She is has recently been appointed to the Lifeboat Foundation – Safeguarding Humanity as a futurist advisor. Also, she is in the prestigious group of international thought leaders who will select the topics and inform the production of the NMC Technology Outlook and she ia a Board Member of Specialisterne – enabling a million jobs to people with autism.

She is often used as an expert by the media and is the author of numerous articles and books.

09.15-10.00

 

KEYNOTE: Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency

Over the past two decades, Gerd Leonhard has risen to one of the top 10 futurist keynote speakers worldwide. With over 2,000 engagements in 60+ countries since 2004, and a combined audience of over 2.5 million people, Gerd has been listed by Wired magazine as one of the Top 100 Most-Influential People in Europe, and as ‘one of the leading media futurists in the World’ by The Wall Street Journal.

Gerd focuses on the future of humanity and technology, digital ethics, artificial intelligence, future-leadership and foresights. His keynotes, are renowned for their hard-hitting and provocative style – inspiring, humorous, motivational, and always personal. Using cutting-edge creative motion design, Gerd’s performances have become a unique immersive experience on the big screen, reinventing the visual side of the conference industry.

A true thought leader in the futurist space, Gerd is above all a dedicated humanist who believes that all technological progress should further collective human flourishing. His credo is simple: People, Planet, Purpose and Prosperity.

10.00-10.30

 

KEYNOTE: Alistair Croll, Best-selling author, Harvard lecturer, and entrepreneur: ”Just Evil Enough: Traditional marketing is doomed”

Alistair improves the go-to-market strategies of early-stage companies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.

As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Scaletechconf, and Bitnorth.

Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into nine languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.

10.30-11.00

NETWORKING BREAK WITH BRELLA

11.05-11.35

CHOOSE BETWEEN TRACKS: 

Joe Wade, Founder, Executive Creative Director, Don’t Panic London: “Getting “purpose” right – why brands must stop pretending to care!

MEANING

Joe Wade is a BAFTA winning filmmaker, TV writer and the co-founder of creative agency Don’t Panic. In 2012 he co-created the BBC 3 TV show The Revolution Will Be Televised, which won the BAFTA for Best Comedy in May 2013.

As co-founder of Don’t Panic, Joe has led the company on a journey that saw it transition from creating the famous flyer packs to being a leading creative agency, best known for making viral content and has recently been honoured as one of The Drum’s top agencies of 2016. Beginning in 2011 with Can I Be Your Friend for the English National Opera, which sold out the first ever digital opera and won the Lovie Award for Best Viral.

Since then, Joe has implemented his formula in a string of award-winning viral smashes including Most Shocking Second a Day for Save The Children. The film went on to be the most successful cause related video of its time, winning a Gold Lion at Cannes. Others include Everything’s Not Awesome for Greenpeace winning two Lions, Can You Make it To The End? for NAS winning at the Lovies and Concrete Jungle for Sumatran Orangutan Society winning Best Fundraising Campaign Award.

Track 2: Anders Dyhr Toft, Corporate Vice President, Commercial Innovation, Novo Nordisk A/S: “Identifying & meeting patient needs with innovative digital health solutions

INNOVATION

Anders har speciale inden for farmaceutisk industri og digital sundhed, med en særlig skarphed på kommerciel og digital innovation, kvalitet og sikkerhed. Anders har opnået sin erfaring gennem sit mange års Executive Team-medlemskab og i tæt samarbejde med Marketing, Salg og Market Access.

Track 3: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods amba: “How tech can take place as a future driver for growth in Arla both in mindset and execution.

GROWTH

Kåre has been the main player in the facilitation of the digital transformation at both Dansk Supermarked and Arla. Kåre push day by day Arla to think 100 % digital and in new business models.

11.40-12.10

CHOOSE BETWEEN TRACKS:

TRACK 6: Universal Design – Why Accessibility Matters To Your Business. Kresten Wiingaard, CEO, Adapt & Christoffer Vinther-Høj, UX Designer, Adapt. 

 

TRACK7: Agillic

TRACK 5: THINK

12.15-13.00

LUNCH

13.05-13.35

CHOOSE BETWEEN TRACKS:

TRACK 7: Charlie Tango

TRACK 8: Hjaltelin Stahl

TRACK 9: Isobar

13.40-14.10

CHOOSE BETWEEN TRACKS: 

TRACK 10: Hannah Wickes, CMO, Ecosia: “Why the Climate Crisis should be changing the way you do marketing

MEANING

Hannah Wickes is the Chief Marketing Officer of Ecosia, the search engine that plants trees. With 8+ million users globally the Berlin based startup has managed to plant more than 60 million trees around the globe. Prior to joining the Ecosia team, Hannah worked as Head of UK and Ireland for the hotel startup, trivago. In a past life she worked as a journalist and radio producer for the Australian Broadcasting Corporation and its youth radio station, triple j

TRACK 11: Victor Riparbelli Rasmussen, CEO, Co-founder
Synthesia: “Synthetic Media and The Democratisation of Creativity: 

INNOVATION

And how Synthesia’s David Beckham campaign reached 500 million Youtube plays in 30 days” .

Victor Riparbelli co-founded Synthesia two years ago and today developing AI-driven synthesis technology to empower content creators. The company made its first big splash in 2018 when it used its technology to make a BBC news anchor appear to be speaking Spanish, Mandarin and Hindi. More recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham’s facial features so that nine malaria survivors were able to speak through him — in nine different languages.Victor Riparbelli believes that within three years we will see a significant improvement in how we can create digital humans.

The U.K.-based startup has now raised $3.1 million, with the financing led by LDV Capital,  early investor Mark Cuban  and new investors MMC Ventures, Seedcamp,  Martin Varsavsky’s VAS Ventures, TransferWise  co-founder Taavet Hinrikus,  Tiny VC and advertising executive Nigel Morris.

The CEO of a UK startup pioneering deepfake technology thinks we’re just three years away from having computer-generated versions of actors that are so good, they’re indistinguishable from real humans.

Track 12: Exciting speeches will be announced.

GROWTH

14.15-14.45

SHORT BREAK

14.45-15.15

 

KEYNOTE: Jakob Stigler, Co-Founder, Mano & Dan Southern, Strategy Director, Contagious 

“Create a Brand Defining Moment: How to break the barriers between creative ambition and reality”

In new groundbreaking research Mano and Contagious have found that in the upcoming two years, 98% of Industry Leaders consider creativity critical in driving growth. Yet 60% of them feel unable to successfully bringing those creative ideas to market.

The Orchestration Agency (Mano) and Creative Intelligence Agency (Contagious) share the stage to uncover the true barriers that both brands and agencies need to break to escape pitfalls and fully deliver on their creative opportunities.

Learn how the shift in focus – from insight-based to barrier-based activation planning – is the keystone to achieve impactful digital activation and deliver success with your creative ambition. Discover how an orchestrated approach will support the creation of your Brand Defining Moment.

 

15.15-16.00

KEYNOTE: James Veitch, Comedian, Writer & Tech Influencer

Responsible for the fastest ever TED Talk to reach over ten million views in the history of TED, UK comedian, musician and writer James Veitch has become renowned for his unashamedly nerdy and hilarious digital content.

A former Apple Store Genius, Veitch’s comedy is high-tech: picking apart, parodying (and pranking) the fast-advancing and perplexing technology we live with. His live shows have explored technology, retro-gaming, and finding love through troubleshooting theory. He had sold-out runs at the Edinburgh Fringe in 2014, 2015 and at Soho Theatre in 2016 with his first three shows, Dot Con, Game Face and Genius Bar and has written and performed two viral hit seasons of his show Scamalot with Mashable. He’s performed across the UK, the U.S. and Scandinavia and his best selling book, Dot Con, based upon the show, was published in 2015.

He is currently at work on more geeky comedy about life, love and enabling bluetooth.

16.00-16.10

 

CLOSING REMARKS, Liselotte Lyngsø, Futurist & Founding Partner, Future Navigator

16.10-17.00

 

NETWORK BAR

Attendees 2019

Alcon Nordic A/S

Alka A/S

Aller Media A/S

Adapt A/S

Bank Nordik 

Berlingske Media A/S

Better Banners A/S

Brüel & Kjær Sound & Vibration Measurement A/S

CA Karrierepartner & A-kasse

Danfoss A/S

Danske Lotteri Spil A/S

Danske Spil A/S

Delfi Technologies A/S

Eniig Fiber A/S

E.ON Danmark A/S

Fluid A/S

Folkekirkens Nødhjælp

Geomatic A/S

GF Forsikring A/S

Grown Up Licenses ApS

Grønlands Rejsebureau A/S

HEMPEL A/S

IUM A/S

JELD-WEN Northern Europe

KEA

KEA Design

Kompas Kommunikation ApS

Kronborg Slot – Slotsforvaltningen

Kræftens Bekæmpelse

LO Plus A/S

Lolland-Falsters Folketidende A/S

Løgismose Meyers A/S

MAN Energy Solutions

MERCK

Metronome Productions A/S

NNE Pharmaplan A/S

Nordea Danmark

Nordisk Film A/S

Nordisk Film Distribution A/S

Nyberg Consulting Aps

Odense Marcipan A/S

Operate A/S

Rentokil-Initial

Scandlines

S-cubed Aps

Siteimprove A/S

Skandinavisk Motor Co. A/S

Smyril Line p/f

Sonic Minds ApS

Valcon A/S

Velux A/S

Zangenberg & Partners ApS

 

 

 

 

 

 

Join this years conference and get insights and inspiration to better understand customers, needs and behavior.
Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
Experience more than 25 industry leading speakers and be a part of a +600 networking experience.

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Registration:
Please send an email to: [email protected] with the following informations:
First- and last name, company name, emails and mobile numbers of each participant.

Knowledge Partners

Organizers

Contact

If you have any questions about Digital Copenhagen 2019 please feel free to contact Head of Conferences, Danish Marketing Association, Christian Grønning:
Email: [email protected]
or cell: (+45) 5120 3411

The conference will be held at: 
Tivoli Congress Center:
Arni Magnussons Gade 2,
1577 København V.

Tivoli Congress Center