November 27, 2019

Tomorrow’s Marketing Playbook

Digital Copenhagen 2019 is your portal to understanding customers and emerging technologies in the digital era with more than 25 industry leading speakers and a +600 networking experience. At this year’s conference you’ll get insights and inspiration to foster the products, brands and talents of the future.


Become a meaningful and purpose-driven brand


Out-innovate your competitors


Drive growth to next level 

Now is the time to join the dots between technology and human creativity to steer the evolution of digital life – and to finally articulate tomorrow’s marketing playbook by exploiting: MeaningInnovationGrowth 

If you are a business leader, a marketing professional in any industry or simply a curious and aware individual, attending this conference will challenge and inspire you to take stock and rethink your marketing strategies (perhaps even your humanity) in the post-human world.










WHY ATTEND - Moderator Liselotte Lyngsø


  • Become a meaningful and purpose-driven brand that creates emotional customer-brand relationships through relevant and personal content and campaigns.
  • Out-innovate your competitors – not just uncovering unmet customer needs to find profitable white spaces but also using technology to enter new markets or go to market in new ways.
  • Drive growth and the next wave of technology through human augmentation. The future of work reflects shifting paradigms in the working world spurred by technology and changing demographics.
  • Before leaving the event, you’ll receive a handout of Digital Copenhagen’s “Tomorrow’s Marketing Playbook”. The playbook contains speaker reviews and testimonials, enabling you to fuel your growth engine and starting your growth transformation journey.



Mads Toft
Mads Toft
Managing Director, Marketing & Creative Services
Charlie Tango
Uffe Henriksen
Uffe Henriksen
Managing Director, Digital Business & User Experience
Charlie Tango
Christian Staalby
Christian Staalby
Managing Director, Customer Communication Management
Charlie Tango
Lucille Fonnesbech
Lucille Fonnesbech
Chief Digitalization & IT, Djøf
Klaus Silberbauer
Klaus Silberbauer
Creative Director
Bjarke Sejersen
Bjarke Sejersen
Head of Digital
Jakob Stigler
Jakob Stigler
Dan Southern
Dan Southern
Strategy Director
Joe Wade
Joe Wade
Founder & Executive Creative Director, Don’t Panic, London
Don’t Panic, London
Anders Dyhr Toft
Anders Dyhr Toft
Corporate Vice President, Commercial Innovation
Novo Nordisk A/S
Kåre Berenthz-Nicolaisen
Kåre Berenthz-Nicolaisen
Head of Digital
Arla Foods amba
Hannah Wickes
Hannah Wickes
Christoffer Vinther-Høj
Christoffer Vinther-Høj

UX Designer

Kresten Wiingaard
Kresten Wiingaard


Liselotte Lyngsø
Liselotte Lyngsø

Futurist & Founding Partner

Future Navigator
James Veitch
James Veitch
Comedian, Writer & Tech Influencer
Gerd Leonhard
Gerd Leonhard

CEO, Futurist, Humanist, Author of ‘Technology vs. Humanity’

The Futures Agency


Victor Riparbelli Rasmussen
Victor Riparbelli Rasmussen
CEO & Co-founder
Alistair Croll
Alistair Croll
Best-selling author
Harvard lecturer, and entrepreneur  



Registration & coffee



WELCOME: Thomas Wahl, CEO, Dansk Markedsføring




WELCOME: Liselotte Lyngsø, Futurist, Founding Partner: Future Navigator

Liselotte Lyngsø is Founding Partner in Future Navigator. She is likely to be one of the most inspiring and enthusiastic persons you will ever meet. Her ability to create powerful images and inspire people to align towards shared goals is mind-blowing. She will spin your head around and show you possibilities, that you never even dreamed of. Yet she will never leave you in the unknown – if you are honest about building a better tomorrow. Her big passion in life is to train people to visualize the future.

For more than 18 years, Liselotte has travelled the world as a keynote speaker and moderator. Liselotte is a valued consultant for several global organizations and companies. She is has recently been appointed to the Lifeboat Foundation – Safeguarding Humanity as a futurist advisor. Also, she is in the prestigious group of international thought leaders who will select the topics and inform the production of the NMC Technology Outlook and she ia a Board Member of Specialisterne – enabling a million jobs to people with autism.

She is often used as an expert by the media and is the author of numerous articles and books.



KEYNOTE: Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency

Over the past two decades, Gerd Leonhard has risen to one of the top 10 futurist keynote speakers worldwide. With over 2,000 engagements in 60+ countries since 2004, and a combined audience of over 2.5 million people, Gerd has been listed by Wired magazine as one of the Top 100 Most-Influential People in Europe, and as ‘one of the leading media futurists in the World’ by The Wall Street Journal.

Gerd focuses on the future of humanity and technology, digital ethics, artificial intelligence, future-leadership and foresights. His keynotes, are renowned for their hard-hitting and provocative style – inspiring, humorous, motivational, and always personal. Using cutting-edge creative motion design, Gerd’s performances have become a unique immersive experience on the big screen, reinventing the visual side of the conference industry.

A true thought leader in the futurist space, Gerd is above all a dedicated humanist who believes that all technological progress should further collective human flourishing. His credo is simple: People, Planet, Purpose and Prosperity.



KEYNOTE: Alistair Croll, Best-selling author, Harvard lecturer, and entrepreneur: ”Just Evil Enough: Traditional marketing is doomed”

Alistair improves the go-to-market strategies of early-stage companies, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency.

As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s leading conferences on emerging technology, including Startupfest, Strata, Cloud Connect, FWD50, Scaletechconf, and Bitnorth.

Alistair is the author of four books on technology and entrepreneurship, including the best-selling Lean Analytics, which has been translated into nine languages and is in its tenth printing in China. He speaks internationally on topics such as data science, innovation, scaling startups, digital government, AI, and applying critical thinking to technology. A graduate of Dalhousie University, he has also been a visiting executive on data science and critical thinking at Harvard Business School.





Track 1: Joe Wade, Founder, Executive Creative Director, Don’t Panic London: “Getting “purpose” right – why brands must stop pretending to care!


Joe Wade is a BAFTA winning filmmaker, TV writer and the co-founder of creative agency Don’t Panic. In 2012 he co-created the BBC 3 TV show The Revolution Will Be Televised, which won the BAFTA for Best Comedy in May 2013.

As co-founder of Don’t Panic, Joe has led the company on a journey that saw it transition from creating the famous flyer packs to being a leading creative agency, best known for making viral content and has recently been honoured as one of The Drum’s top agencies of 2016. Beginning in 2011 with Can I Be Your Friend for the English National Opera, which sold out the first ever digital opera and won the Lovie Award for Best Viral.

Since then, Joe has implemented his formula in a string of award-winning viral smashes including Most Shocking Second a Day for Save The Children. The film went on to be the most successful cause related video of its time, winning a Gold Lion at Cannes. Others include Everything’s Not Awesome for Greenpeace winning two Lions, Can You Make it To The End? for NAS winning at the Lovies and Concrete Jungle for Sumatran Orangutan Society winning Best Fundraising Campaign Award.

Track 2: Anders Dyhr Toft, Corporate Vice President, Commercial Innovation, Novo Nordisk A/S: “Identifying & meeting patient needs with innovative digital health solutions


Anders har speciale inden for farmaceutisk industri og digital sundhed, med en særlig skarphed på kommerciel og digital innovation, kvalitet og sikkerhed. Anders har opnået sin erfaring gennem sit mange års Executive Team-medlemskab og i tæt samarbejde med Marketing, Salg og Market Access.

Track 3: Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods amba: “How tech can take place as a future driver for growth in Arla both in mindset and execution.


Kåre has been the main player in the facilitation of the digital transformation at both Dansk Supermarked and Arla. Kåre push day by day Arla to think 100 % digital and in new business models.



TRACK 4: Kresten Wiingaard, CEO, Adapt & Christoffer Vinther-Høj, UX Designer, Adapt: “Universal Design – Why Accessibility Matters To Your Business.”



Track 5: Agillic

Track 6: Track 6: Klaus Silberbauer, Creative Director, THINK & Lucille Fonnesbech, CDO, Djøf: “State of a Union – Learn how Djøf redefined its digital member experience.”


Exit omni-channel: enter the ecosystem.

That is one of the outcomes of the extensive digital transformation, which Djøf, one of Denmark’s largest trade unions, is currently undergoing, aiming at creating a digital ecosystem that counters churn and raises awareness of the union’s offerings.

It means that Djøf now opens up a range of its value-adding services to non-members. The strategy is a crucial part of the union’s ecosystem, in which all touchpoints are interwoven in a way that surpasses traditional omni-channel thinking.
Through co-creation and a meticulous design process, Djøf and THINK involved users through every stage of the transformation.

Join us for a session of show and tell where Lucille Fonnesbech, Chief Digitalization & IT, Djøf, and Klaus Silberbauer, Creative Director and founding partner at THINK, will demonstrate the stages and outcomes of the digital transformation.





TRACK 7: Hjaltelin

TRACK 8: Bjarke Sejersen, Head of Digital, Satair & Jimmi Eriksen,Executive Director, Isobar: “Digital transformation & ecosystem for the future”


How can we drive digital transformation in a BTB world where time is money and where all the systems in the ecosystem are legacy? Experience how one of the world’s leading aircraft parts distributors, Satair, looked beyond the complex aviation industry and started to gear up their business for the future.

TRACK 9: Mads Toft, Christian Staalby, Uffe Henriksen, Charlie Tango: “Reducing friction – a perspective on how to bridge the gap between what brands promise and what customers experience.”


Customer expectations have reached unprecedented heights across all industries – the relevance, speed, consistency, and reliability of the experience you provide your customers, have never been more important to differentiate from the competition as well as to create advocacy and loyalty.

But creating coherent omnichannel experiences – from the first marketing ad on Facebook, through onboarding new customers, until the last invoice is sent – takes a company-wide effort spanning organizational disciplines and technology paradigms.

Charlie Tango will share insights, experiences and give perspectives on how to bridge the gap, no matter where your organization is on its omnichannel maturity journey.

Speakers: Mads Toft Managing Director, Marketing & Creative Services & Christian Staalby, Managing Director, Customer Communication Management & Uffe Henriksen, Managing Director, Digital Business & User Experience, Charlie Tango



TRACK 10: Hannah Wickes, CMO, Ecosia: “Why the Climate Crisis should be changing the way you do marketing


Hannah Wickes is the Chief Marketing Officer of Ecosia, the search engine that plants trees. With 8+ million users globally the Berlin based startup has managed to plant more than 60 million trees around the globe. Prior to joining the Ecosia team, Hannah worked as Head of UK and Ireland for the hotel startup, trivago. In a past life she worked as a journalist and radio producer for the Australian Broadcasting Corporation and its youth radio station, triple j

TRACK 11: Exciting speeches will be announced.

Track 12: Exciting speeches will be announced.






KEYNOTE: Jakob Stigler, Co-Founder, Mano & Dan Southern, Strategy Director, Contagious 

“Create a Brand Defining Moment: How to break the barriers between creative ambition and reality”

In new groundbreaking research Mano and Contagious have found that in the upcoming two years, 98% of Industry Leaders consider creativity critical in driving growth. Yet 60% of them feel unable to successfully bringing those creative ideas to market.

The Orchestration Agency (Mano) and Creative Intelligence Agency (Contagious) share the stage to uncover the true barriers that both brands and agencies need to break to escape pitfalls and fully deliver on their creative opportunities.

Learn how the shift in focus – from insight-based to barrier-based activation planning – is the keystone to achieve impactful digital activation and deliver success with your creative ambition. Discover how an orchestrated approach will support the creation of your Brand Defining Moment.



KEYNOTE: James Veitch, Comedian, Writer & Tech Influencer

Responsible for the fastest ever TED Talk to reach over ten million views in the history of TED, UK comedian, musician and writer James Veitch has become renowned for his unashamedly nerdy and hilarious digital content.

A former Apple Store Genius, Veitch’s comedy is high-tech: picking apart, parodying (and pranking) the fast-advancing and perplexing technology we live with. His live shows have explored technology, retro-gaming, and finding love through troubleshooting theory. He had sold-out runs at the Edinburgh Fringe in 2014, 2015 and at Soho Theatre in 2016 with his first three shows, Dot Con, Game Face and Genius Bar and has written and performed two viral hit seasons of his show Scamalot with Mashable. He’s performed across the UK, the U.S. and Scandinavia and his best selling book, Dot Con, based upon the show, was published in 2015.

He is currently at work on more geeky comedy about life, love and enabling bluetooth.



CLOSING REMARKS, Liselotte Lyngsø, Futurist & Founding Partner, Future Navigator




Attendees 2019

Alcon Nordic A/S

Alka A/S

Aller Media A/S

Adapt A/S

Aura Energi

Bank Nordik

Berlingske Media A/S

Better Banners A/S

BrandFactory Danmark A/S

Brüel & Kjær Sound & Vibration Measurement A/S

Børns Vilkår

CA Karrierepartner & A-kasse


Danfoss A/S

Danske Lotteri Spil A/S

Danske Spil A/S

Delfi Technologies A/S


Eniig Fiber A/S

E.ON Danmark A/S

Fluid A/S

Folkekirkens Nødhjælp

Geomatic A/S

GF Forsikring A/S

Global Scanning A/S

Grown Up Licenses ApS

Grønlands Rejsebureau A/S


Haldor Topsøe A/S




JELD-WEN Northern Europe



KEA Design

Kompas Kommunikation ApS

Kronborg Slot – Slotsforvaltningen

Kræftens Bekæmpelse

Lego A/S

LO Plus A/S

Lolland-Falsters Folketidende A/S

Løgismose Meyers A/S

MAN Energy Solutions


Metronome Productions A/S

NNE Pharmaplan A/S

Nordea Danmark

Nordisk Film A/S

Nordisk Film Distribution A/S

Nyberg Consulting Aps

Odense Marcipan A/S

ONE Marketing A/S

Operate A/S

PostNord Strålfors A/S


Republica A/S

Scandlines A/S

S-cubed Aps

Siteimprove A/S

Skandinavisk Motor Co. A/S

Smyril Line p/f

Sonic Minds ApS

Toyota Danmark


Valcon A/S

Velux A/S

Verdo A/S

WindowMaster A/S

Zangenberg & Partners ApS







Join this years conference and get insights and inspiration to better understand customers, needs and behavior.
Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
Experience more than 25 industry leading speakers and be a part of a +600 networking experience.


DKK 1.995,- ex. tax
Members + non-members

Save DKK 2.500,- 


From May 10th – June 1st.  


DKK. 2.495,- ex. tax

DKK 3.495,- Non members


From June 1th – September 30rd. 


DKK. 2.995,- ex. tax. 

DKK 3.995,- Non members


From October 1th. – November 4th. 


DKK 3.495,- 

DKK 4.495,- Non members


From November 5th. – November 27th. 


Bring your entire marketing department to Digital Copenhagen and make sure everybody is on board for your digital transformation journey. SAVE 25 % on your ticket price when buying a minimun of 5 tickets (registration at once). 

Please send an email to: [email protected] with the following informations:
First- and last name, company name, emails and mobile numbers of each participant.

Knowledge Partners



If you have any questions about Digital Copenhagen 2019 please feel free to contact Head of Conferences, Danish Marketing Association, Christian Grønning:
Email: [email protected]
or cell: (+45) 5120 3411

The conference will be held at: 
Tivoli Congress Center:
Arni Magnussons Gade 2,
1577 København V.

Tivoli Congress Center