THINK BIG / EXECUTE SMART / DELIVER GROWTH
Digital Copenhagen 2018 is your portal to understanding customers and merging technologies in the digital era. Digital Copenhagen provides the strategy tools, concepts and perspectives that allows you to transform digital disruption into opportunities. Experience more than 20 industry leading speakers and be a part of a +600 networking experience. By attending the conference you’ll be inspired to Think Big – Execute Smart – Deliver Growth.
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BE INSPIRED BY THE BEST:
- Digital Copenhagen is your portal to understanding customers and emerging technologies in the digital era.
- Digital Copenhagen provides the strategy tools, concepts and perspectives that allows you to transform digital disruption to opportunities.
- At this years conference you’ll get insights and inspiration to better understand customers, needs and behaviour. Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation. Experience more than 25 industry leading speakers and be a part of a +600 networking experience.
Head of Digital Experience Sales and Marketing Program
Innovation Researcher and museum Curator
Museum of Failure
Award winning serial social entrepreneur
Co-founder and former CEO, Livity
Head of Technology
Sean Ellis, Founder and CEO
Co-Founder, CCO, UX Director
Head of Marketing
Chief Expansion Officer
08.15 – 09.00
Registration & coffee
09.00 – 09.05
WELCOME: Thomas Wahl, CEO, The Danish Marketing Association
09.05 – 09.15
MODERATOR: Natasha Friis Saxberg, Head of Technology, Maersk Growth
Natasha Friis Saxberg is Head of Technology at Maersk Growth.
Natasha will guides us through the day, and draw on her own experiences from creating growth within corporate venture.
09.15 – 10.00
KEYNOTE: Unlock the full potential of your company: How to use growth hacking as a way of business transformation
Sean Ellis, Founder and CEO, GrowthHackers (read more…)
Sean Ellis will learn us to: Unlock the full potential of your company: How to use growth hacking as a way of business transformation.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
10.00 – 10.30
KEYNOTE: Learning from failure: Lessons from digital innovation in the Museum of Failure
Samuel West, Museum Curator, Museum of Failure (read more…)
Samual West will take us through how we can learn innovation from failure & mistakes!
Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation.
The idea for the museum was born out of frustration. ‘I was so tired of reading and hearing the same boring success stories, they are all alike’ says the museum’s curator, Samuel West. ‘It is in the failures we find the interesting stories that we can learn from.’ Innovation and progress require an acceptance of failure. The museum aims to stimulate discussion about failure and inspire us to have the courage to take meaningful risks.
The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.
10.30 – 10.50
Networking break & pop up
10.50 – 11.35
TRACK 1: THINK BIG
Building the Smart Jewelery company of the future: Urska Srsen, Co-Founder & CCO, Bellabeat (read more…)
Urska Srsen is the CCO of Bellabeat – a tech driven wellness company for women dedicated to change and industry.
The Bellabeat team is behind the Leaf health tracking jewelry for women one of the best mobile products of 2015 according to Digital Trends and Spring, the first smart water bottle powered by AI. Urska is the detailo bsessed execution force behind Bellabeat’s brand and products which have been recognized as some of the most innovative products launched within the digital health market.
In 2016 Urska was chosen by Forbes as ambassador of the Technology field for their first European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.
Bellabeat was part of the Winter14 batch at Y Combinator where it completed the program top of its class. Previously it has raised funding from investors such as SV Angel, Justin Kan, Michael Seibel, Paul Bucheit and Yi Pin Ng and has offices in San Francisco (USA), Shenzhen (China) and Zagreb (Croatia).
TRACK 2: EXCECUTE SMART
Make your words matter – the future of AI in digital communication: Jonathan Løw, Head of Marketing, JumpStory (læs mere…)
JumpStory – The future of AI in digital communication and marketing
Jonathan Løw is a serial entrepreneur and founder of a number of startups within digital communication and design. He is currently the co-founder and Head of Marketing at JumpStory – a startup using AI to empower companies to tell better stories online.
According to Jonathan Løw the digital world has been obsessed with dashboards and data for far too long. Instead, we should become obsessed with something far more human: How to improve human interaction and understanding online through the power of words and language.
In this thought provoking key-note Jonathan Løw argues that as long as the ‘digital world’ keeps talking about AI as some sort of artificial consciousness, we will keep missing the point. Instead, we should make AI competent and focus on, what really connects us and can make the world better:
Our language and our ability to create understanding, alliances and partnerships through words that matter.
You will get to know more about the technologies that JumpStory and Jonathan Løw specializes in: Natural Language Processes, Machine Learning and Deep Learning, but always with an emphasis on how these technologies can actually and in real life enable marketing and digital people tell better stories online.
JumpStory is a Danish based startup with offices in Aarhus and Aalborg. The founding team has +10 years of experience with entrepreneurship, public relations, digital marketing and AI. JumpStory is a born-global startup with top advisors from the leading AI-power-centers in the world.
The company’s vision is to turn the tech-world’s obsession with dashboards and data into a more human obsession: An obsession with improving human interaction and understanding through the power of an old art: storytelling.
Jonathan Løw has, apart from his experience within entrepreneurship, previously worked as investor and business advisor at Accelerace and Head of Online Marketing at Indeks Retail.
TRACK 3: DELIVER GROWTH
Growth Hacking – Power Session: Building products isn’t enough. Marketing channels are saturated: Peter van Sabben – CEO at Growth Tribe (read more…)
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.
Peter van Sabben is a Technical Marketing & Branding specialist. With more than 10 years of experience in the field and after having worked in major tech hubs across Europe, he came back to Amsterdam in 2014. One year later, in 2015, he co-founded Europe’s first Growth Hacking Academy, the Growth Tribe Academy. On the side, Peter is an advisor to Amsterdam’s driving force in the Tech industry, StartupAmsterdam, whose mission it is to accelerate and promote the best of Amsterdam’s startup ecosystem.
11.35 – 11.45
11.45 – 12.15
Partner case to be announced…
Partner case to be announced…
Partner case to be announced…
12.15 – 13.00
13.00 – 13.30
The Future is Vocal
The Future is Vocal
– but what consequences will voice interfaces have for businesses and users?
We’ve waited an eternity, but now it seems that Voice is here to stay.
Alexa, Google Assistant, Siri:
– Why are three of the Big Four pushing Voice Assistants onto the market?
– How might voice change the game for marketers, brands, designers and consumers?
– And what should we be doing now to prepare for the Voice revolution?
Speaker: Klaus Silberbauer, Creative Director, THINK
Partner case to be announced…
Partner case to be announced…
13.30 – 13.45
13.45 – 14.15
TRACK 10: THINK BIG
Exciting speaker to be announced…
TRACK 11: EXECUTE SMART
What marketers need to understand about Blockchain: Håkon Tiller, Chief Expansion Officer, Strossle (read more…)
Håkan Tiller will learn marketers how they can execute smarter with the right strategy and using blockchains.
Having worked the “Internet industry” since the previous millennium, Håkon Tillier has a broad background in all things digital and media. In this talk he will combine his two favourite subjects; Blockchain and Strategy, and look at how the the latest developments of Web 3.0 impacts marketing.
TRACK 12: DELIVER GROWTH
Bo Hougaard Kramer, Head of Digital Experience, Danfoss
Speaks for: SAP
14.15 – 14.30
14.30 – 15.00
The sun is our biggest competitor: How a 130-year old company is changing an entire industry: Astrid Simonsen Joos, CEO, Signify (read more…)
Learn how Astrid and Signify has: Thought Bigger / Executed Smarter / Delivered Growth.
Astrid Simonsen Joos is the CEO of Signify. Her ambition is to shape the future of connected lighting technology based on today’s energy efficient LED. With intelligent and innovative lighting solutions, the possibilities are endless. Her passion for technology and innovation has led her to board memberships incl. the Board of DI Digital, within the Confederation of Danish Industries. She is also a Board member in the Swedish stock listed company Inwido AB. In May 2017 she was selected as one of the members of the Disruption Council in DK, led by the Danish Prime minister. With 15 + years’ experience within the Computer Software Industry and Digital Business Development, she has International experience in sales/marketing, business development and people management. Astrid is at the Board of Creativity and Communication and the Board for Startups in the Gaming industry.
15.15 – 15.30
15.30 – 16.00
Digital transformation in a purpose driven company: Mads Nipper: CEO, Grundfos (read more…)
Get the CEO perspective from Mads Nipper on how one of the biggest Danish companies has transformed itself.
Grundfos has gone through an impressive digital transformation in recent years where purpose & digital transformation have gone hand in hand. Get an unique insight from the CEO on how this transformation has evolved. Grundfos is truly a case on how to Think Big – Execute Smart & Deliver Growth
16.00 – 16.45
Be More Pirate, or How To Take On The World and Win. A guide to create, manage & survive change in any organization:
Sam Connif Allende, award winning serial social entrepreneur, and co-founder and former CEO of Livity (read more…)
Sam Allende wraps up Digital Copenhagen 18 with an inspiring keynote on how to Be More Pirate: A metaphor for motivating teams and individuals to realise their power to create change.
Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.
From rogues to role models: Be More Pirate reveals the radical strategies of Golden Age pirates, and updates them into clear solutions for making your mark on the 21st Century.
Be More Pirate draws parallels between the strategy and innovation of legends like Henry Morgan with modern day rebels, like Elon Musk, Malala and Blockchain, and reveals how to apply their tactics to life and work today.
Voted Financial Times Book of the Month & Shortlist’s Read of the Week.
Its time to Be More Pirate.
16.45 – 16.55
Natasha Friis Saxberg & Thomas Wahl
Join this years conference and get insights and inspiration to better understand customers, needs and behavior.
Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
Experience more than 25 industry leading speakers and be a part of a +600 networking experience.